A Special Hero Float tribute to the Malaysian frontliners
Campaign to raise funds for Personal Protection Equipment (PPE) for the frontliners
Carpe Ri Sdn Bhd has joined hands with the National Kidney Foundation (NKF) on a campaign to help provide PPE for their frontliners
Carpe Ri co-founder Danieul Mudali said “They will also take this opportunity to use their patent-pending process ~ to create the coolest-ever tribute to frontliners ~”
The Hero Float will be available at Sunway Pyramid from now till 12 July for all visitors to & at the same time honour their heroes
The Hero Float is not for sale & people can donate as they wish.
Besides being delicious & good-looking, the halal Hero Float is eco-friendly & contains healthy soluble fibre & pre-biotics
“We drew inspiration for the Hero Float from the passion, dedication & selflessness exhibited by frontliners,” says Danieul
“Our innovation carries colours brilliantly. Combine it with appropriate ingredients & it can communicate a positive frontliner backstory.”
The Hero Float Campaign comprising a 3-month social media campaign & a week-long ground event @ Sunway Pyramid has already touched many hearts & minds
NKF Chairman Dato’ Dr Zaki Morad Mohd Zaher said “The NGO was grateful for being selected to be part of this campaign”
“It will help create an awareness & boost NKF’s volunteer base besides raising funds. Any donations of medical supplies for our frontliners is very timely,” he added
Social Grooves’ CEO Christopher Tock said he was delighted to contribute to the campaign as it was to honour frontliners & to raise funds for the NKF
“Since the new normal, we have seen a surge on time spent on social media & thought the campaign would be an effective way to rally Malaysians to honour & thank the frontliners,” said Christopher
Popular celebrity Vince Chong who lent his support at the launch of Hero Float, said: “The frontliners during this pandemic are truly the caregivers as the NKF has been providing essential health facilities, including to dialysis patients at its centres as well as other services throughout the various stages of MCO
“They have gone above & beyond in their professional & personal capacities. We are calling on all Malaysians to please step up & support this campaign to show your appreciation to them,” he said
Carpe Ri Co-founder, Joon Tan also heads the Nasi Goreng 100 project which brought together volunteers to provide food aid to the needy during the MCO
“This is an on-going project & we hope the campaign will create awareness & attract more volunteers to help out,” said Joon
In conjunction with the launch, Pecca will donate RM20K worth of PPE to NKF
Campaign sponsors are Pecca Group, Carpe Ri Sdn Bhd, digital marketers Social Grooves, website designers Brand You Sdn Bhd, public relations consultants iPR & ice cream ingredient suppliers French Marque Sdn Bhd
Sunway Pyramid is the venue sponsor
Also read more via https://siennylovesdrawing.wordpress.com/2020/07/07/the-hero-float-a-coolest-ever-appreciation-to-the-malaysian-frontliners/
Location: Ice Rink at LG2, Sunway Pyramid (Area between McDonald’s & Yoshinoya), No.3 Jalan PJS11/15, Bandar Sunway, 47500 Petaling Jaya, Selangor, West Malaysia
FB: https://www.facebook.com/events/648378395758219/
#floatoncone #herofloat #myherofloat #nasigoreng100 #NKFMalaysia #NKFMY #brandyou #socialgrooves #covid19 #unionspace #thankyou #thankyoufrontliners #frontliners #frontliner #share #sharing #sharingiscaring #care #SunwayPyramid #PyramidCares #KitaJagaKita #gratitude #appreciation
