CEMS Malaysia Launches Inaugural Malaysia Travel & Tourism Mart 2020

CEMS Conference & Exhibition (Malaysia) Sdn Bhd (CEMS Malaysia) has announced recently the launch of Malaysia Tourism & Travel Mart 2020 (MTTM 2020) to be held from 25 to 27 June 2020 at Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, Malaysia. The show is supported by the Ministry of Tourism, Arts &Culture Malaysia

The 3-day trade exhibition will be an important platform for international & local inbound & outbound travel operators & stakeholders to seek & realise opportunities in the international tourism & travel industry. Participants & visitors will also find opportunities to exchange ideas & network with key decision makers of the industry. The event will be open to trade visitors on the 1st 2 days & to the public on the 3rd day of the show

Spread over a gross area of 8K sqm, the exhibition will host more than 200 international exhibitors from over 45 countries & some 500 international & local hosted buyers & is estimated to attract 4K trade visitors from the travel & tourism & related industries & 8K public visitors

Exhibitors at MTTM 2020 can look forward to an array of customised services to effectively reach out to their target market. These services curated by organiser, CEMS Malaysia, will include pre-show promotions & business matching through personalised sourcing of the right buyers. Exhibitors will also be able to pre-schedule business-to-business appointments to improve productivity & efficiently use their time at the show to meet their desired target market players & potential customers

“MITEC applauds the launch of Malaysia Tourism & Travel Mart 2020, given its large multiplier effect, its significant impact towards the celebration of Visit Malaysia 2020 & its contribution to the country’s tourism receipts. MTTM will not only enhance Malaysia’s competitiveness on the global stage but also facilitate more cohesive private-public sector efforts to deliver more international & regional business tourism events into the country. We are very honoured indeed to be the strategic partner for such a notable event and as the host venue for the first MTTM, we look forward to playing our part in ensuring a successful event, one that will undoubtedly enhance Malaysia, Kuala Lumpur & the MITEC’s growing reputation as a world-class destination for exhibitions & international conferences,” said Mr Gunther Beissel, Chief Executive Officer, MITEC

MTTM 2020 has been designed to bring the World to Malaysia & support Malaysia’s position as a preferred MICE destination in the Asian region. The inaugural MTTM 2020 is timely & holds significance with Visit Malaysia 2020, the latest in the series of the Visit Malaysia campaigns & a landmark initiative supported & endorsed by the Honourable Prime Minister of Malaysia & was launched in line with the Malaysia Tourism Transformation Plan goals of welcoming a total 30 million tourists to Malaysia & registering RM100 billion in tourist receipts by the year 2020

MTTM 2020 also supports the goal of Visit Malaysia 2020 to unite all industry players to achieve this common goal, while attracting tourists from all over the globe to experience 1st-hand the warm hospitality & numerous tourist attractions Malaysia is well-known for. In 2020, Malaysia will also host a series of international meetings, namely APEC, WCIT & CHOGM. It is the perfect time to promote Malaysia. As a host country, Malaysia will organise key meetings that involved top leaders from each country for both the government & private sectors

“In 2018, there were 25.8 million arrivals to Malaysia from various parts of the world (Refer https://www.tourism.gov.my/statistics). According to a news portal, an estimated 11.9 million international outbound trips from Malaysia were recorded in 2016 & the number is forecast to grow by an average of 3.5 per cent annually to 14.2 million trips by 2021. It ranked Malaysia sixth highest among emerging markets. Malaysia’s outbound market is increasingly diverse & dynamic,” said Edward Liu, Group Managing Director for CEMS Conference & Exhibition Sdn Bhd

“The demands & expectations of travellers have also grown in sophistication over the years. MTTM 2020 will be curated & organised to provide exhibitors with a powerful & robust platform to reach and interact with their target audience.”

Website: www.mttm.com.my

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