Islamic Tourism Centre Shows Continued Commitment Towards Betterment Of Muslim & Halal Travel Markets

Given its expertise & experience in Islamic Tourism development, Malaysia has been invited to participate in the much anticipated Halal in Travel Global Summit (HITGS) 2021 on 13-15 July 2021

Placing “Addressing the critical challenges in preparation for the post-COVID-19 Muslim travel market” as its main agenda, HITGS 2021 will be the inaugural edition of the event & is set to take place on an online platform

Malaysia’s participation is a solid one led by YB Dato’ Sri Hajah Nancy Shukri, the Minister of Tourism, Arts & Culture Malaysia, who will be one of the keynote speakers of the event on 14 July. The Honourable Minister will address the audience about “Strengthening Malaysia’s Position in the Muslim Travel Market”

Director-General of Islamic Tourism Centre (ITC), Dato’ Dr. Mohmed Razip Haji Hasan will also be speaking at the conference on the topic “Readying OIC Destinations for Halal Travel”. Joining him are fellow speakers from across different countries – Mr. Said Kamil Holhojayev, Head of Halal Tourism Department at the Ministry of Tourism and Sport of Uzbekistan & Dr. Hussain Sunny Umar, Managing Director of Maldives Halal Travel and Halal Weekly. Mr. Fazal Bahardeen, Founder of Singapore-based CrescentRating and HalalTrip (these entities being the organisers of HITGS as well) will be the moderator for this session

ITC has also been given the opportunity to jointly-organise a session in Bahasa Melayu, entitled “Peranan dan Hala Tuju Penggiat Industri Terhadap Pembangunan Pelancongan Mesra-Muslim” (“The Role & Direction of Industry Players Towards the Development of Muslim-friendly Tourism”) on 14 July for local audiences and those who are from Malay language-centric countries such as Indonesia, Brunei, Singapore, Thailand, South Africa & Vietnam

Islamic Tourism Centre (ITC) will be participating in the inaugural Halal in Travel Global Summit (HITGS) 2021, due to take place next week, from 13-15 July, on an online platform

The panel of speakers for this session are Mr. Uzaidi Udanis, President of Malaysia Inbound Tourism Association (MITA); Mr. Ahmad Faizal Iskandar, Director of Sales at Sunway Hotels Kuala Lumpur; and Mr. Suhaimi Abdul Ghafer, Founder of IslamiCruise. It will be moderated by Assoc. Prof. Dr. Mohamad Hafiz Hanafiah, Deputy Dean, Faculty of Hotel and Tourism Management at Universiti Teknologi MARA and member of ITC’s Board of Trustees

Dato’ Dr. Mohmed Razip said: “Islamic Tourism Centre is pleased to participate in the inaugural summit and share insights gained from our experience of developing Muslim-Friendly Malaysia with a global audience. The Islamic Tourism and Muslim-Friendly Tourism and Hospitality concept is something that ITC has dedicated ourselves to since ITC was established in 2009 when it was still a new idea. Over the years, and through capacity building, training, industry development, and standards and certification, we have supported and championed the growth of this industry. We are happy to see the growing global interest in this area and to be given this platform to share our experience.”

“This upcoming event is something valuable for not just the Halal market but also the Muslim-friendly travel market. It is known that the Islamic tourism (IT) and Muslim-friendly tourism and hospitality (MFTH) segments are niche but lucrative ones. Tourism industry players are growing more interested and aware of the highly-sought potentials those segments hold,” he added

“The behaviour of Muslim tourists, particularly those from the Middle East and North Africa (MENA) region, are well-summarised into two key characteristics – a great inclination to spend more, and have a longer stay. It is mainly because of those attributes that tourism stakeholders recognise the fact this market is the next big thing – which should be tapped into.”

He further stated: “I view this conference as not just a platform to speak and exchange views & opinions but also, in line with the main objective, find solution to address the key challenges in preparing the Muslim-friendly travel ecosystem for the post-COVID scenario, and beyond that, to ensure sustainability is achieved.”

The conference will witness the likes of experts from National Tourism Organisations (NTOs), industry stakeholders & online industry players come together in a platform to share and exchange views on preparation concerning the Muslim travel market post-pandemic

This 1st ever HITGS is the culmination of prior Halal in Travel conferences held worldwide in partnership with travel events such as ITB Asia, ITB Berlin, Malaysia International Halal Showcase and Uzakrota Summit, which ITC had participated in the past