#JOMTAPAU To Help Local Makan Businesses Cope With Movement Control Order (MCO)

DiineOut.com & The Other Kitchen create an online ordering system called app’etite to quickly digitise ordering, payment & delivery processes for small food businesses

Malaysians can now help their favourite local eats survive the current challenges posed by the Movement Control Order (MCO) by supporting the #JomTapau movement

There are 2 things Malaysians can do to support #JomTapau. 1st, is to encourage small local F&B businesses to get onto a new integrated Online Ordering System (OSS) in town called app’etite. 2nd, would be to start ordering food via these eateries listed on the app’etite platform & hence, be part of the growing momentum of #JomTapau

Kicking off shortly after the prime minister announced the extension period of the MCO to 14 Apr 2020, #JomTapau & app’etite were started by The Other Kitchen, an F&B focused digital marketing agency & DiineOut, a local pioneering online marketplace for unique dining & F&B experiences

For zero setup fees, app’etite will create a simple webpage within just 24 hours to list menu items, images, pickup & delivery options to remove the hassle of manually tracking orders & payment from individual customers on individual chat messages

“Challenging times call for a change in the way things have been done. We know the small makan stalls & local home-grown eateries that are so dependent on day-to-day sales for their livelihoods are struggling,” said Lionel Lau, founder of DiineOut

“I recently tried to buy some pau via Whatsapp from a stall near my neighbourhood. The uncle had wanted to deliver it. But, he sent me a late, tired voice text saying he just could not make it that day. That was the beginning of the #JomTapau idea & app’etite,” he added

Once orders start coming in, there is a flat rate of RM2 per order for the payment processing fee & a 2% transaction fee. This is extremely affordable when compared to other 3rd party food delivery marketplace apps that are taking a minimum 35% fee

“We’re waiving that 2% transactional fee indefinitely till we are all in a better situation,” said Lionel

“Since the MCO began, an explosion of small F&B businesses have flooded social media about remaining open for tapau but are asking orders to be done via WhatsApp. It’s chaotic & time-consuming to keep track of multiple individual messages and payment statuses. If they are on app’etite, they can focus on their livelihood’s core — food preparation,” said Lionel

“#JomTapau may seem counterintuitive to our own business here at DiineOut but we want to help keep our diverse & colourful Malaysian food culture alive!” he added

DiineOut will be a temporary homepage for all the eateries listed on app’etite as an additional avenue for Malaysians to find them

For transactions that meet the criteria, DiineOut customers will get a RM20 voucher for any future DiineOut events or products. Vouchers can be collected and redeemed all in one go

“We believe this service hits the sweet spot between cost & functionality for local small-medium F&B enterprises. Feedback so far has been positive from those who feel the difference before & after using it, ” said Albert Wong, founder of The Other Kitchen

The service has the potential to help more than 167,000 local F&B businesses to stay afloat. Many are the local owner-operated restaurants & eateries that have been impacted by the MCO that began on 18 March 2020

Since app’etite kicked off, several partners have come on board e.g. Lat Tali Lat Cafe, Boon Signature Roasted Pork, Yun Bridge Noodle, Chitose, Ji Le Dim Sum, Xinn Halal Food, Frediani’s Market & Deli in Bangsar & even wine suppliers e.g. La Cave KL & casual dining restaurants such as Rare, The Food Company

“We invite all Malaysians, if you know of any small food business that is struggling and need help to reach a wider audience in our country that exists on the Internet by joining the world of online ordering, please get them to contact us,” said Lionel

Website: https://diineout.com/

#jomtapau #food #fnb #help #restaurants #MCO #takeaway #delivery

Passionate in art & lifestyle content creation, more details via https://siennylovesdrawing.wordpress.com/digital-content-links/