Let’s Explore the Taste of True Aussie Beef

Eating lean red meat 3 to 4 times a week is recommended by nutritionists for a healthy balanced diet

Red meat is a great source of protein, iron, zinc & other essential nutrients

Yeah! Your truly loves both lamb & beef

Do check out her happy tasting lamb rack via https://www.instagram.com/p/CQXVt1ig1v8/

The Australian red meat industry has a global reputation as a supplier of clean, safe & natural products, underpinned by its disease-free status & advanced food safety & integrity systems

MLA recently launched “Red Meat, Green Facts” (https://www.redmeatgreenfacts.com.au/) at Beef Australia 2021

It’s a fast-facts’ producer pocket guide & online resource providing important information about cattle, sheep & goat production in Australia, with a particular focus on animal welfare, protecting the environment & health & nutrition. MLA invests in food safety research & development (R&D) projects across the value chain to support market access for the Australian red meat industry by enhancing product integrity & traceability from paddock to plate

Australia is the 2nd largest beef supplier to Malaysia, with a market share of approximately 12%. It is also the biggest supplier of chilled beef, accounting for almost 90% of the country‟s chilled beef imports

True Aussie Beef is widely available in major supermarkets & hypermarkets throughout the country. The different cuts of beef are in convenient & hygienic packs with the True Aussie Beef logo on it

According to the MLA Global Consumer Tracker Malaysia, 2020, Malaysia has comparatively high per capita beef consumption of about 7kg per person a year, compared to the average of 5.4kg in the region. Australian beef is the favourite meat for many Malaysian families, especially among those with middle to high-income. True Aussie beef is also believed to offer the highest quality steak, with 40% of affluent Malaysians indicating Australian beef would be the 1st choice for their next beef purchase

The Beef Up Webinar & Tasting, to be held virtually, would allow attendees to try out nutritious & practical recipes using Australian beef. Attendees would also be able to enjoy Australian dishes from their favourite restaurants as part of the Great Steak Escape promotion to be held from mid-July to end-August

True Aussie Beef Up Webinar & Tasting

The Speakers are Sanjay Boothalingam, Australian Agriculture Counsellor, Australian High Commission, Mary Easaw, Consultant Dietician & Chef Victor Chow will take part in this True Aussie Beef Up Webinar

Sanjay Boothalingam, Australian Agriculture Counsellor, Australian High Commission

Sanjay Boothalingam will speak on how Australian beef, lamb & goats are renowned for their quality, safety & halal compliance. He will focus on the strength of Australia Malaysia halal red meat trade & the strong regulatory & food safety framework that underpins this important trade relationship. Mr Boothalingam was appointed Australia’s Agriculture Counsellor to Malaysia & Brunei Darussalam in March 2020. Since 2000 he has led a number of national regulatory programs in the Department of Agriculture, Water & the Environment & the Australian Treasury, covering biosecurity, human health, compliance & foreign investment. More recently he was involved in the regulation of Australia’s live animal export trade

Mary Easaw, Consultant Dietician

Mary Easaw will speak on nutrition from beef & lamb, the health qualities of red meat, why we need red meat & how it benefits us. Ms Easaw is senior lecturer at the International Medical University & consultant dietician at CVSKL Hospital Kuala Lumpur. She has had 37 years experience in the field of nutrition & dietetics & food services, as well as in motivational diet counselling & mentoring

Chef Victor Chow

He will share ideas & tips on cooking simple & practical beef recipes. He will show how to handle beef to retain its nutritious benefits & how to cook, stir fry & pan fry beef correctly. Chef Victor has spent years working in reputable foodservice establishments abroad, including Australia

Green Facts

For more information,

Website: https://www.trueaussiebeefandlamb.my/

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