LifeProof Announces Full Line of Cases for New Apple iPhones

Do good & feel good with LifeProof’s latest cases for Apple’s newest iPhone lineup

Protect your new Apple iPhone in a case that makes you feel good while doing good. LifeProof WĀKE & NËXT for Apple iPhone® 12 mini, iPhone® 12, iPhone® 12 Pro & iPhone® 12 Pro Max are available now at with waterproof FRĒ coming soon. Each case purchased is a chance to help address the mounting issues facing our waterways

“Apple innovations are renowned for helping us balance our increasingly busy & mobile lives,” said LifeProof CEO Jim Parke

“We are pleased to offer stylish, sustainable protection for your new device while helping to protect our waterways with WĀKE, NËXT & FRĒ.”

Figure 1:LifeProof Announces Full Line of Cases for New Apple iPhones

WĀKE was created to help address the growing problem of plastics in our oceans. This 85% ocean-based recycled plastic case doesn’t compromise on protection ~ Meeting the LifeProof standard of 6.6 feet of drop protection. WĀKE is available in 3 colors & features a sleek wave pattern

Taking cues from WĀKE, the rest of the LifeProof portfolio now also features sustainable materials. FRĒ for Apple iPhone 12 mini, iPhone 12, iPhone 12 Pro & iPhone 12 Pro Max is comprised of over 60% recycled materials & covers these new devices with 36⁰⁰ of protection. FRĒ’s legendary waterproof design makes sure you’re ready to work or play any environment

NËXT features ultra-slim protection with a clear back to show off your new iPhone. With an added pop of color on the sides & made with more than 50% recycled materials, you’ll be ready for whatever’s NËXT

In line with our corporate mission of giving back, LifeProof invites its consumers to make a difference, too. In partnership with, Coral Reef Alliance, American Rivers & Oceana, LifeProof will make a donation for every case sold to support a healthier future for our world’s water. Consumers can visit to register their product & select the charity of their choice

LifeProof WĀKE & NËXT are available now & FRĒ is coming soon. WĀKE is also available now for Apple iPad (7th Gen/8th Gen). For more information, visit

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