Make A Healthier Choice & Make A Difference By Helping Others: Buy Healthier Chicken & Do Good Deeds Program With Beacon Chicken

RM3 of each purchase will be contributed to the Beacon CSR Welfare Fund to help underprivileged cancer patients to get treatment

Updated 22 Oct 2021, 10pm

In year 2019, the production of chicken & its consumption rate have reached close to 1 billion tons globally. The researchers also predicted that the increased in human population, income distribution & the development of urbanization will eventually cause a huge impact to the demand for chicken too. This increase in demand for chicken has also led to high intensity of poultry breeding, in which many poultry breeders in other developing countries like Malaysia have been using antibiotics & other chemical products in the chicken breeding process to make their chicken grow faster & heavier in a shorter period of time

However, misuse of antibiotics has caused bacteria to become antibiotic-resistance & soon turn out to become “superbugs”. According to the Centers for Disease Control & Prevention (CDC), antibiotic resistance is responsible for 25K annual deaths in the European Union & 23K annual deaths in the U.S., as many as 2 million U.S. individuals develop a drug-resistant infection each year. By the year 2050, some researchers predict that antibiotic resistance will cause 10 million deaths every year, surpassing cancer as the leading cause of mortality worldwide

To overcome the spread of antibiotic-resistance bacteria, researchers strongly recommend all livestock & poultry breeders to practice a sustainable breeding method. Hence, Beacon Chicken aims to adopt 100% natural farming & feeding techniques which are free of antibiotics, hormones & chemicals for their chickens. The founder of Beacon Chicken, Madam Mary Chen, understand that many patients are afraid of eating chicken because of the association of commercially farmed chickens with hormones, antibiotics & other added chemical substances. Hence, she has decided to start the Beacon Chicken Farm to provide a peace of mind for cancer patients in consuming healthier chicken

While it is still a myth that cancer patients who had tumor may be associated with chicken meat intake, however, research has proven that food that contain antibiotics, hormones & chemical products will pose a threat to human health in the long term. After 10 years of hard work, Beacon Chicken successfully developed their Specially Formulated Quality Feed & state-of-the-art farming methods to produce 100% natural & nutritious Beacon Chicken. Despite difficulties & challenges faced, they never give up to fulfil their commitment

The feed contains a healthy & natural combination of herbs such as seaweed, moringa leaves, herbs, hawthorn, chrysanthemum & probiotics from Japan etc. Using the Quantum Energy Water technology which blends together with the 6 herbs, this concoction is rich in enzymes & vitamins that boost the health of the chicken. Besides, with state-of-the-art techniques, Beacon Chicken are bred in conducive & smart monitoring environment & all batches of chickens are harvested & packaged accordingly to strict food safety guidelines too. For all batches of chickens produced, samples are sent to Independent Labs for quality assurance & testing to certify that the chicken are free of antibiotics, hormones, chemicals & heavy metals too

What is Beacon Chicken? How is it different from commercially farmed chicken?

Beacon Chicken is a poultry farming company founded in the year 2019, together with their partners Mr. Koh Joon Yew & Mr. David Chee who are professional poultry breeders with more than 20 years of experience in this industry. To date, they own 3 farms in Johor, Tangkak that produce high-quality Beacon Seaweed Chickens

All batches of Beacon Seaweed Chickens are sent to Independent Labs for quality assurance and testing to verify that the chickens are FREE of antibiotics, hormones & heavy metals. Many researches have proven that food that contains antibiotics, hormones and chemical substances will pose a threat to human health in the long run. Therefore, to ensure that their chickens are bred without additional chemical substances & through a natural farming method, their team have spent 10 years in R&D to develop their Specially Formulated Quality Feed & sustainable farming methods to produce natural & healthier chickens

Your truly has supported this great initiative, do check out her happy unboxing of her 1st order placed

What does the Beacon Chicken feed contain? How is the chicken’s living environment? And how is the texture?

Their Specially Formulated Quality Feed contains: seaweed (sea bird’s nest), moringa leaves, herbs, hawthorn, chrysanthemum, probiotics from Japan & other natural herbs. Using the Quantum Energy Water technology which blends together with the 6 herbs, this concoction is rich in enzymes & vitamins that boost the health of the chickens. all its customers who know its chicken feed formula often giggle as its chicken eat healthier & more wholesome than them!

Besides, they also put enormous effort into developing the chicken living condition & adopt the state-of-the-art system to monitor their chickens’ temperature constantly. This is important as temperature abnormality can be an indicator of ill-health or germs causing disease. Hence, whenever the farmer finds out that a chicken registers an abnormal temperature, the chicken needs to be examined and isolated from the rest of the coop. At the same time, they employ enzyme sprays & special ozone generators to disinfect & remove odour in the coop without needing the use of hazardous disinfectants, chemicals & ensure the best environment for healthy chicken growth

Another unique point of Beacon Chicken is their chickens are bred in a conducive music environment during a specific time every day. Scientific findings have indicated that chicken, just like a human being, will feel more relax & comfortable when listening to music, and this can help to improve its living conditions, growth & even produce bigger eggs.

Our Beacon Seaweed Chicken is not just “Eat Well & Live Well”, they also ensure that they are “big enough” before slaughter. Therefore, Beacon Seaweed Chicken is not only natural & fresh, but its meat texture is also tender & juicy too. Furthermore, its customers also reviewed that their chicken dishes are very fragrant & without the “bloody” chicken smell too

Your truly has tasted the herbal chicken & it’s really fresh & tasty for whole family to enjoy. Do check out her happy foodie TikTok clip captured

How big should a chicken be for eating? How do you ensure the chickens are safe to eat?

Beacon Seaweed Chicken is classified into 2 types, namely the Seaweed Broiler Chicken & Seaweed Kampung Chicken. Their Seaweed Broiler Chicken are raised in approximately 40 days & their meat texture are soft & sweet, whereas Seaweed Kampung Chicken are raised in approximately 90 days. In comparison, Seaweed Kampung Chicken is juicier & more fragrant. All their chickens are fed with the same Specially Formulated Quality Feed & breeding environment; thus, consumers can choose according to their own preference.

Their chickens are harvested & packaged according to strict food safety guidelines, eliminating risks of contamination, food hazards & spoilage. Besides, for every batch of chickens produced, samples are sent to Independent Labs for quality assurance & testing to verify that the chickens are free of antibiotics, hormones & heavy metals

They have just obtained its Halal certification in Oct 2021, refer its official announcement via https://www.instagram.com/p/CVT9AEsLqyF/

On the other hand, they also focus on our packaging as well. Beacon Chicken adopts the latest Quick-Freezing Technology or known as Blast Freezing. Blast Freezing process is an advanced freezing technique that rapidly freezes fresh poultry to as low as -40’C quickly to lock in the freshness of the chicken. Another advantage of this technology is that it can Insulate bacterial growth, & able to maintain the chicken in optimal conditions without the use of preservatives. This Blast Freezing technology locks in the chicken freshness, while maintains the nutrition and juiciness of the chicken — the reason behind why their customers can still taste the original freshness of the Beacon Chicken

What is the core strategy of Beacon Chicken?

At Beacon Chicken, they pledge to provide 100% natural, nutritious & quality chicken meat & chicken products & in turn provide a peace of mind for cancer patients, cancer recovery patients & other health-conscious consumers when eating chicken.

Initially, the consumers are Beacon Hospital’s patients & their family members only. It all started because the founder of Beacon Chicken found out that many cancer patients are afraid of eating chicken because of the association of commercially farmed chickens with hormones that will cause the growth of cancer cells. Therefore, the founder has decided to start Beacon Chicken Farm to provide natural & healthier chickens to cancer patients to ease their recovery

Madam Mary Chen, the founder of Beacon Hospital & Beacon Chicken, has met many underprivileged cancer patients who have given up treatments due to financial problems, and this situation has worsened especially over the last 2 pandemic years. Hence, in year 2020, Beacon Chicken has started [Make A Healthier Choice & Make A Difference By Helping Others: Buy Healthier Chicken & Do Good Deeds] Program. For every chicken purchased, RM3 will be contributed to the Beacon CSR Welfare Fund to help underprivileged cancer patients to get treatment.

Till date, Beacon Chicken has contributed RM592K to the Beacon CSR Welfare Fund, while Beacon CSR Welfare Fund has channeled more than RM35 million in financial aid to help ease the burden faced by many underprivileged patients

How to purchase Beacon Chicken?

Customers in the Klang Valley may place their order online: www.beaconchicken.com & we will deliver to your doorstep. Besides, you can also visit Beacon Mart retail outlets to purchase our chicken. To date, we have 10 Beacon Mart outlets which are located at SS2 (Newly launched 15 Oct), Petaling Jaya, Sungai Long, Alam Damai, Kepong, SS15, Sri Petaling, Klang & Puchong

Furthermore, we are selling through agents to reach our customers in other areas out of Klang Valley, including Melaka, Ipoh, Johor, Kuantan & so on. To find out the agent’s contact number, please visit https://www.beaconchicken.com/pages/where-to-buy