Muslim-Friendly Malaysia Sparks Interest Of Thailand Tourism Industry Players

Islamic Tourism Centre (ITC) expressed great hope in the growing interest around the Southeast Asia region towards Muslim-friendly Malaysia. This was evident in a recent webinar held jointly by ITC & Tourism Malaysia Bangkok entitled Muslim-friendly Malaysia Webinar on 29 June 2021

Islamic Tourism Centre (ITC) & Tourism Malaysia Bangkok recently conducted a webinar on Malaysia as a Muslim-friendly tourist destination, targetted specifically at Thai industry players

An initiative targeted especially to industry players from Thailand who are involved in group tours & the MICE (Meetings, Incentives, Conferences & Exhibitions) segments, it provided the audience with an overview of Malaysia’s Muslim-friendly tourism offerings across various segments of the tourism industry such as tour packages, hotels & its facilities, guided tours & more

Responding to the overwhelming interest shown by the Thai tourism industry players during the webinar, Dato’ Dr. Mohmed Razip Haji Hasan, Director-General of Islamic Tourism Centre (ITC) said: “We are pleased to see such a great interest from the Thai tourism industry for the Muslim-friendly experiences & touristic offerings that Malaysia has to offer. This indicates that there is a strong demand for tourism & hospitality products & services that cater to the faith-based needs of Muslim tourists from Thailand.”

Dato’ Dr. Mohmed Razip believed that it was an opportunity for Malaysia’s tourism practitioners to tap into. “This phenomenon acts as a call for Malaysian tourism industry players to boost their efforts in developing & promoting all things Islamic Tourism (IT) & Muslim-friendly Tourism & Hospitality (MFTH),” he said

He advised tourism industry players in Malaysia to address & meet those needs by providing facilities & services & creating tourism products & packages that would appeal to Muslim tourists from Thailand

Essentially, 2 necessities are of utmost importance for the Muslim tourist segment — Halal food & prayer facilities. These are reflected in the Muslim-Friendly Accommodation Recognition (MFAR) programme that ITC developed for hotels

Besides promoting the concept of MFTH through estabishing standards & certification, ITC also conducts training & knowledge-sharing to create awareness for the Muslim tourist segment’s potential contribution towards the tourism economy & advise industry players on the needs of Muslim tourists.

“As we all know, the tourism sector must now focus on gearing its efforts towards recovery of the industry from the pandemic. The Muslim tourist market is one market that will definitely rebound once borders reopen & the Malaysian industry players are in prime position to take advantage of that development. With Malaysia’s rich culture & heritage in terms of food, architecture, arts heritage, along with abundance of natural attractions, family-friendly activities & city offerings, packaged together with ITC’s MFAR hotels & the availability of halal food, Malaysia stands to be a very attractive destination for Muslim tourists from all over the world.”

Dato’ Dr. Mohmed Razip expressed that he looked forward to forging greater cooperation & synergy with fellow industry players to grow & develop the Muslim travel market as a means to create a more dynamic yet sustainable tourism ecosystem

The webinar, held virtually, was attended by a total 84 participants ranging from Thai travel agencies & tour operators, Tourism Promotion Organisation for Asia-Pacific (TPO), local state tourism boards as well as industry players

ITC was represented in the webinar by Mr. Fitra Mohd Ali, Assistant Manager of the Industry Development Division, who gave the introductory remarks. Meanwhile, Ms. Mazreena Mohd Yusof, Director of Tourism Malaysia Bangkok gave the welcome address

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