OPPO Launches 2121 Future Photography Project to Capture Everyday Moments, Share & Save Them for the Future

· The 2121 Future Photography Project was launched by Global Ambassador Eddie Redmayne, who invites the world to capture photos that will resonate with those 100 years from now

· Locally, OPPO Malaysia is kicking off the Project with its Malaysia Future Photography Contest — with prizes worth a total of RM65K to be won!

OPPO, the world’s leading smart device brand, has launched the 2121 Future Photography Project, a campaign to encourage people from around the world to capture & share the everyday memories they want to preserve for the next 100 years

The purpose of this is simplistically sentimental — to recognize that there is beauty around us everywhere, every day. From the people we encounter, to the food we eat, to the animals we play with, to the architecture that we see around us, or to the natural environments around us that take our breaths away. These things that we encounter every day should be documented & remembered & appreciated, not just by us but by our descendants as well

OPPO’s Global Brand Ambassador, Academy-Award winning actor Eddie Redmayne, unveiled the Project in a video, inviting smartphone users to think about the images they want to capture, share & save for the future

“They always say that a picture is worth a thousand words. But there are some pictures that leave you speechless. It’s not always the big things. Sometimes it’s the little ones. I think in 100 years, that’s what I want people to see,” said Redmayne, who used the OPPO Find X3 Pro to shoot his own photos for this Project

“We also want to leave the memory of the good stuff, the silly moments, the moments we came together. Our photographs can show all of that. We can share today with the world of tomorrow & help them hopefully remember us at our best,” he added

#DearFuture2121 Global Photography Project

OPPO’s 2121 Future Photography Project invites people from all over the world to share photos, accompanied by a message to the future; photos & messages that they believe people will resonate with 100 years from now

Inspiration for these shots can be taken from everyday moments — the people around them, their space, or their natural environment. It is a call-out to capture life’s meaningful memories & to always hope for a better future. These photos, along with their messages, are to be posted onto Instagram & tagged #DearFuture2121. If the photos are taken with OPPO phones, the hashtag #ShotOnOPPO should be used as well!

#DearFuture2121 #MalaysiaFuture2121 Photography Contest

Locally, OPPO Malaysia is taking part in this celebration of everyday moments as well with its Future Photography Contest. The theme & purpose of this contest is rather simple & in line with what is being done globally — to preserve our beloved Malaysia for our #DearFuture2121

From now till the 25th of June 2021, Malaysians are invited to snap a photo from one of these three categories:

1. Nature

2. City / Landscape

3. Humanity (Portraits / Culture)

Pictures taken are to be uploaded onto Instagram & @OPPOMalaysia must be tagged. The hashtags #DearFuture2121 & #MalaysiaFuture2121 must be included into the captions. Moreover, the hashtag of your chosen category must be included as well (i.e. #DearFutureNature, #DearFutureLandscape, #DearFutureHumanity).

If you are an OPPO user, OPPO invites you to add the hashtag #ShotOnOPPO too!

OPPO Malaysia’s #DearFuture2121 photography contest will feature many attractive prizes worth a total of RM65K to be won, including:

Upon completion of the national contest, 5 ultimate winners will be picked for the ultimate cash prizes:

Through this campaign, OPPO hopes to encourage Malaysians to look for the beauty around us. But more than that, the goal is for us to appreciate our surrounding cultures & subjects that are uniquely Malaysian, therefore preserving them so that those who will come after us in 100 years will have the privilege of experiencing these things like we do.

For more information about OPPO Malaysia’s Future Photography Contest, visit: https://oppomy.com/2121MalaysiaFuturePhotographyContest/

To know more about OPPO’s global Future Photography Project, visit: https://events.oppo.com/en/2121-future-photography-project/

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