OPPO launches the A74 5G smartphone & Enco Buds exclusively on Shopee at its first regional Super Brand Day Sale

· 1st regional Super Brand Day “Ready, Set, OPPO!” on Shopee starting from 5 May, across six markets in Southeast Asia

· OPPO A74 5G & OPPO Enco Buds to be sold exclusively on Shopee from 5 to 18 May, with the OPPO A74 5G available for a special limited time price of RM 999 during 5 to 7 May

· New OPPO A74 5G & OPPO Enco Buds pairing offers fast & seamless user experience

Leading global smart device company, OPPO today announced a strategic partnership with Southeast Asia’s leading e-commerce platform Shopee, to launch the latest OPPO A74 5G exclusively on Shopee. The latest A series smartphone, touted as the best budget 5G smartphone with Qualcomm Snapdragon chipset in the market, will be available during OPPO’s first regional Super Brand Day with Shopee, which takes place from 5 to 7 May 2021

With e-commerce in the region expected to reach $172 billion by 2025[1], the partnership will enable OPPO to leverage Shopee’s strong performance & wide base of mobile-first & digitally-savvy users in the region to unlock further growth opportunities. As the number of internet users in Southeast Asia SEA reaches 400 million & 5G will account for 21% of mobile subscriptions in the region by 2025[2], OPPO aims to bring convenient & fast, user-led innovation to consumers with the new OPPO A74 5G smartphone. Users will also get to enjoy special deals on various OPPO products on Shopee during the campaign

“Since establishing in 2004, OPPO continues to retain a strong foothold in both offline & online channels. E-commerce platforms represent a huge opportunity for us & we are always seeking ways to innovate & strengthen the premium customer experience here in Southeast Asia. Through this partnership with Shopee, we are excited to bring our latest A series smartphone, the A74 5G, to consumers online. Through Shopee’s extensive reach in the region, we hope our consumers will enjoy the ease & convenience of purchasing our products online,” said Jimmy Yi, President of OPPO, Asia Pacific

Zhou Junjie, Chief Commercial Officer at Shopee, added, “OPPO is 1 of our most popular mobile brands on Shopee, appealing to many consumers with their high quality products that marry innovation & value. We are happy to be the exclusive partner for this launch, giving our shoppers across Malaysia access to OPPO’s latest affordable 5G smartphone. We look forward to a successful Super Brand Day & more exciting & exclusive collaborations with OPPO in the future.”

Besides the OPPO A74 5G, users can get their hands on OPPO’s latest ultra-budget true wireless earphones, the OPPO Enco Buds. The earbuds are compatible with Bluetooth 5.2 that provides a more stable connection, making it the perfect accessory to the OPPO A74 5G smartphone. It also comes with long-lasting IoT batteries so users can enjoy up to 24 hours of playback, which makes it perfect for all situations, from sweating it out in the gym to taking long commutes

The OPPO A74 5G & OPPO Enco Buds will be available exclusively on Shopee from 5 to 18 May, for RM1099 (RM 999 during 5 to 7 May) & RM159 respectively

Highlights of OPPO Super Brand Day Include:

· Attractive deals for OPPO A74 5G: 1st 1K users who purchase the OPPO A74 5G on Shopee will get a Fast & Long-Lasting Bundle worth RM278;

· Spend & Sure Win of up to RM550K

· Stand a chance to get Shopee Pay Rebates when purchasing selected OPPO smartphone models;

· Enjoy up to 55% off selected OPPO Add-on Deals;

· Win an exciting prize with minimum RM500 in a single checkout

Find the latest deals & promotions on OPPO’s wide range of smart devices, including the A Series, Reno Series & Find X Series, on the OPPO Official Store on Shopee Mall

[1] Google, Temasek & Bain & Company, e-Conomy SEA 2020 report

[2] Ericsson Mobility Report

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