Southeast Asian Pride showcased through AirAsia & Pestle & Mortar Clothing collaboration

AirAsia and Pestle & Mortar Clothing has launched today the ‘PMC x AirAsia: S.E.A. Pride’, an exclusive capsule collection with the theme of celebrating & championing Southeast Asia, its culture & its people

This collection aims to spark conversations as the designers were given full creative freedom in expressing the essence of Southeast Asia through their eyes, ultimately showcasing to the world what Southeast Asian artists have to offer

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Designed by 7 different Southeast Asian designers from;

  • Malaysia (Pestle & Mortar Clothing)
  • Vietnam (Headless)

Ho Chi Minh City-based Quang Minh founded Headless in 2015 when he could not find the clothes. ⁠Boasting a distinctive unisex ⁠style inspired by anime, Headless has since grown into one of Vietnam’s most unique streetwear brands

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  • Cambodia (Lisa Mam & Peap Tarr)

Peap Tarr has his roots in graffiti art culture, later combining his New Zealand & Cambodian heritage to create a unique form of ⁠street art that has caught the attention of art lovers around the world with its signature sinister yet tranquil imagery

Lisa Mam is a young, up-and-coming urban artist from Phnom Penh who embodies the city’s new energy. As the 1st official female ⁠street artist in Cambodia, she has been perfecting her unique style since 2010 & has been featured in several collaborative ⁠exhibitions throughout Asean

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  • Thailand (Mamablues)

One of Thailand’s most sought-after street artists, Fawalai Sirisomphol, 1st made a name for herself as an illustrator & mural artist. With a background in interior architecture, she is best ⁠known for creating larger-than-life pieces featuring characters & slice-of-life imagery

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  • Philippines (Don’t Blame The Kids)

This clothing brand centered on youth culture, one that thrives on hard work, passion & the unconventional. It’s designed to instill a strong sense of purpose, positivity & community among kids & the kids-at-heart the world over

  • Singapore (Sam Lo)

Known as the ‘Sticker Lady’ following a run-in with the law several years ago, artist Sam Lo blends Eastern and Western influences to ⁠create uniquely Singaporean work, which include the iconic design of the Nike Singapore flagship store in Jewel Changi Airport

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Launched by Head of Brand, AirAsia Group Rudy Khaw, and Pestle & Mortar Clothing CEO & Co-Founder Hugh Koh at REXKL, the line features 7 clothing & accessory items e.g. 3 unisex t-shirts, a 5-panel cap, a luggage tag, a bum bag & a set of 3pins

Head of Brand, AirAsia Group Rudy Khaw said, “We are pleased to join forces with another successful homegrown brand, Pestle & Mortar Clothing, to elevate the presence of Southeast Asian brands in our lifestyle offerings. This partnership has opened up opportunities for regional artists & designers to collaborate and showcase their work on our extensive network as well as online, and we hope this will encourage more young designers in Asean to find new ways to express themselves & their rich heritage.”

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Pestle & Mortar Clothing CEO & Co-Founder Hugh Koh said, “We are a storytelling company first and a clothing brand second. We at Pestle & Mortar Clothing use our apparel as a canvas for stories and we aim to spark conversations through our designs and ultimately show the world what Southeast Asia is capable of. This collaboration with AirAsia is extremely special to us as we kick off our year long 10th Anniversary Campaign with them and at the same time we get to highlight Southeast Asia region through the eyes of 7 different storytelling artists.”

This collection will be available for purchase starting 10am, 15 Feb 2020 on selected AirAsia flights, Major Drop Sunway Pyramid & Major Drop Midvalley

Online shopping platforms via

You may enjoy your reading pleasure via https://siennylovesdrawing.wordpress.com/2020/02/11/pmc-x-airasia-s-e-a-pride-clothing-collaboration/

More #blogging of #siennylovesdrawing’s own experiences via https://siennylovesdrawing.wordpress.com/ & vlog via https://www.youtube.com/channel/UC2itJEPsMjDQH0qNACTjqFQ

#PMC10Strong#PMCxAirAsia#SEAPride#PestleMortarClothing#PrideOfSoutheastAsia

Passionate in art & lifestyle content creation, more details via https://siennylovesdrawing.wordpress.com/digital-content-links/

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