Story Behind the Partnership Between vivo & ZEISS: Road to Becoming the World-Class Mobile Photography

vivo has globally announced its partnership with the German Photography Giant, ZEISS on 17 Dec 2020. Do read more from your truly’s coverage via

This partnership has certainly made mobilegraphy industry a level ahead from greatness. While users are anticipating the product from vivo & ZEISS, there are some reasons lying behind this partnership between 2 brands

As a part of the collaboration, vivo & ZEISS will set up a joint Imaging Lab with an R&D program to enhance global mobile imaging innovation for vivo’s smartphones. The vital, multi-faceted joint effort is intended to let vivo, 1 of the biggest worldwide smartphones’ producers with accurate consumer understanding & state-of-the-art imaging technologies & ZEISS, a worldwide leader in optics & a pioneer in the field of expert & mobile imaging. This historical collaboration has freed both limitations to expand on one another’s strength & advance portable photography innovation

With a joint ambition to advance the quality of the mobilegraphy experience on smartphones, the partnership will see ZEISS & vivo together to develop beyond-level imaging capabilities & will bring the ZEISS brand back to smartphones. With its achievement in cinematography, ZEISS’s extraordinary lenses, packed with vivo’s superb photography algorithm & software, will certainly help the users to craft a movie-like-photos & videos via smartphones

Partnership between vivo & ZEISS is a step-stone for future mobile photography. Both parties will work together to enhance mobilegraphy through combination of both giants’ technologies. Besides, ZEISS’ optical technologies & expertise would certainly better the optical performance of vivo in video shooting, photo shooting & mobile imaging to a new level

This joint agreement to improve consumers’ mobilegraphy experience is a reflection of the consensus between both businesses strive to ensure to quality, true artistry & am intention to enhance real life user experience

ZEISS, founded in 1846, is an internationally leading technology enterprise operating in the fields of optics & optoelectronics. For over 174 years of experience, ZEISS has established its status of the pioneer, founder & leader of global imaging optics. Therefore, the partnership with ZEISS has set vivo’s milestone on the road of professional photography

ZEISS develops, produces & markets high-quality lens & solution to the industry & it resulted in the users get to experience the most defined image in the videos & photos captured. The quality of ZEISS is also acknowledged by the professionals in the movie industry as 10 Oscar-nominated movies in 2019 are filmed with a ZEISS Cine Lens. Apart from that, ZEISS also contributed to the different industry eg. lab research, microchip solution, medical technology solutions & astronomy exploration & all of them have achieved significant results

For more information about vivo’s partnership with ZEISS, please visit Official FB Page or Official Website

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