Systema Pledges To ‘Gumbatte Towards Healthy Gums & Teeth’ with Malaysia

Systema, MOH and MDA Introduce CSR Campaign to Provide Oral Care Support to The Public & Frontliners

You are probably among the 94 percent of Malaysian adults with gum disease based on data from the National Oral Health Survey of Adults 2010[1]

The main cause of gum disease is plaque, a soft sticky film containing billions of bacteria. When plaque builds up between teeth, along the gum line and inside gum pockets, the harmful substance caused by bacteria build up will damage the gum tissue.

In a recent study conducted by Lion Corporation on 450 Malaysian adults showed 80% of respondents had at least one visible sign or symptom of gum disease, the most common being bleeding and swollen gums, but only 1% realised that they have gum disease (Project Katsu 2017).

Oral health has a strong and proven relationship to systemic health. Research studies show corelations between gum disease and general health including heart disease, stroke, diabetes, rheumatoid arthritis,and most recently Alzheimer’s disease[2].

Preventive oral health measures such as early detection and treatment of gum disease can change the oral disease continuum, a means to address the cumulative public health burden.

Systema, the gum health expert from Japan is working with the Ministry of Health Malaysia (MOH), and the Malaysian Dental Association (MDA) on a Corporate Social Responsibility campaign to help the public Gumbatte Towards Healthy Gums and Teeth, continuing and increasing its collaborative efforts of previous years.

The campaign aims to educate Malaysians and continue to uplift their oral care practices, working towards better gum health for all by reaching more than 2 million people with fact-based and research-supported oral health information and free dental check-up to gradually reduce gum disease among adults by identifying and preventing oral health problems like gum disease before they become more serious.

The holistic CSR campaign includes the contribution of 10K trial size Systema toothpaste for the public, 9K full-sized Systema toothpastes for oral health frontliners, an interactive website www.gumhealthcheck.com that provides education on the signs and symptoms of gum disease, and a free gum health check assessment tool, free dental checks-up via participating MDA member clinics, engaging educational and awareness raising activities on social media and deeply discounted Systema products to bring quality oral health products within everyone’s reach.

A social media campaign featuring influencers and users encouraging everyone to Gumbatte Towards Healthy Gums and Teeth will support the campaign from April 1st to April 30th, 2021

Gum disease is highly prevalent, yet preventable. There is a serious lack of awareness of gum disease and its potential to impact quality of life, and its link to other major diseases as well. Collectively we need to help the nation improve its gum health to reduce the cumulative public health burden. Research studies show corelations between gum disease and heart disease and diabetes[3]. If early detection and treatment of gum disease can help to lower corelations of these life-threatening diseases, we should explore it. Diabetes and heart disease are also known co-morbidities for COVID-19[4]. Malaysians need to recognise the signs and symptoms of gum disease so that they know when something is wrong and can seek help.

Systema and MDA is looking forward to provide support in contributing products, educational materials, online and in-clinic dental check-ups, social media support and services to aid the public at this time when public dental clinics are stretched. This campaign can help the Oral Health Programme, MOH to educate more people on the critical need for better gum care and oral health, equip them with products, and channel them to free dental health check-ups for assessment.

Southern Lion Sdn Bhd, Senior General Manager, Ms Carmen Foo highlighted Systema’s social purpose of creating higher awareness of oral health for healthy gum and a lifetime of healthy teeth, moreso as the world grapples with the pandemic.

“The pandemic has held us in ‘survival mode’ for almost a year, but now it is time to refocus on important issues such as gum health again. Healthy gums and teeth are vital for better quality of life, so let’s ‘Gumbatte’! Systema can help by making more people aware of the signs and symptoms of gum disease, that it can often be reversed during early stages by simply brushing teeth and gums twice a day,”said Ms Foo

“This CSR campaign has measurable goals that can be used to assess its effectiveness across the public and front liners, providing data on what works so that we can provide more targeted support in future to improve oral health outcomes. Tens of thousands of people can do online gum health assessments, and those who require can have free dental check-ups via MDA member clinics. The Systema Gumbatte campaign in 2019 resulted in almost 50,000 people taking the online gum health check, and more than 10,000 visits to participating MDA member clinics for free dental check-ups.,” Ms Foo explained.

[1] National Oral Health Survey on Adults, Malaysia 2010

[2] https://www.nhs.uk/live-well/healthy-body/health-risks-of-gum-disease/

[3] Fine N, Chadwick JW, Sun C, Parbhakar KK, Khoury N, Barbour A, Goldberg M, Tenenbaum HC, Glogauer M. Periodontal Inflammation Primes the Systemic Innate Immune Response. J Dent Res. 2020 Oct 20:22034520963710. doi: 10.1177/0022034520963710. Epub ahead of print. PMID: 33078669.

[4] Petrilli Christopher M, Jones Simon A, Yang Jie, Rajagopalan Harish, O’Donnell Luke, ChernyakYelena et al. Factors associated with hospital admission and critical illness among 5279 people with coronavirus disease 2019 in New York City: prospective cohort study BMJ 2020; 369 :m1966

“People admitted to hospital were more likely to be men (61.2% v 36.9%) and were considerably more likely to have comorbidities than people not admitted (any comorbidity, 79.7% v 44.8%), particularly cardiovascular disease (70.6% v 32.2%), diabetes (34.7% v 9.7%), and chronic kidney disease (21.2% v 2.6%; table 1).”

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