TikTok Spreads Festive Cheer with #SenyumanRaya

TikTok brings Malaysians closer amidst second physically-distanced Ramadan & Raya with curated activities for everyone, everywhere

TikTok, the leading destination for short-form mobile videos, today launches its #SenyumanRaya campaign to encourage Malaysians to keep the positivity as the nation observes the month of kindness & spiritual recalibration, in anticipation of the Aidilfitri celebration of gratitude.

Ramadan & Raya 2021 mark the second time Malaysians are celebrating the festive season in the new normal & despite spending it apart from loved ones for a consecutive year, TikTok is keeping the Raya spirit alive through a variety of specially curated TikTok activities, all packaged under its #SenyumanRaya campaign.

“Social media has kept many connected, entertained & educated over the last year & in continuing to leverage the potential & power of TikTok & the Internet, we want Malaysians to know that they are not celebrating the festive season alone. In fact, we are inviting everyone regardless of where they are to come together & celebrate Raya under one “social” roof. #SenyumanRaya covers all our favourite things about Ramadan & Raya from food & fashion right down to Raya preparation tips,” said Cheah Sheau Mei, User Content & Operations Manager, TikTok.

With Ramadan bazaars back in business this year, foodies looking for their bazaar favourites & fixes can participate in #SeleraRamadan (16 to 25 April) & share pictures, reviews & even recipes of their favourite Ramadan specials. Those whipping up their versions of bazaar favourites are encouraged to post cooking videos or kitchen tips to inspire others to try their hands at creating their buka puasa meals.

Users with a penchant for beauty & fashion can participate in #GayaRaya (26 April to 2 May) & share their Raya makeup looks, beauty tips, hijab tutorials & fashion styling this festive season. Balik kampung may not be possible but why not dress up for Raya anyway to look & feel great! Challenge yourself to make-up transitions or give traditional Raya outfits a modern twist — all while putting your content creation skills to the test.

Raya open houses are something everyone look forward to so for those able to have family & friends over (within the government’s SOP), join in the #PersiapanRaya (3 to 12 May) & get or share inspiration, advice & DIY tips for all your Raya preparation needs. From house decoration to at-home Raya photoshoots, expect plenty of informative content to help you navigate the Raya prep especially if this is your first Raya do. Speaking of open houses, TikTok will be hosting a TikTok Raya LIVE Open House on from 21 to 23 May. The live concert will feature five local artists with hit songs & covers of Raya classics.

Finally, the last leg of the campaign will culminate in the official #SenyumanRaya hashtag challenge (13 to 23 May) where users can give others a glimpse of their Raya celebrations & household festivities, together bringing senyuman Raya to all. So even if you can’t balik kampung this year, join the camaraderie & be comforted with the fact that Raya can still be celebrated with a larger community on TikTok.

TikTok’s #SenyumanRaya starts from 13 April, kicking off with #RamadanMubarak where users can send TikTok designed Ramadan greeting stickers to friends & family. To be part of this month-long campaign, simply turn on the TikTok app & start exploring.

Download or open the TikTok app now to learn more about #Senyuman Raya or visit https://activity.tiktok.com/magic/eco/runtime/release/60631b15dc4cc0030f87a4a9?appType=tiktok

TikTok is available for free on iOS & Android via the Apple Store, Google Play Store & Huawei AppGallery

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