TOP’s Commitment to Continuous Detergent Technology Innovation Delivers Breakthrough 99.9% Virus Removal In Time for Pandemic Recovery

Breakthrough Formulation Proven to Remove 99.9% of Viruses Including The COVID-19 Virus[1]!

[1] Coronavirus diseases 2019(COVID-19) is a contagious caused by severe acute respiratory syndrome coronavirus 2(SAR-CoV-2) — “Covid-19”. Oxford English Dictionary (Online ed.). Oxford University Press. April 2020. Retrieved 15 April 2020

The COVID-19 pandemic is still with us. While the immunisation roll-out is progressing, Malaysians are responding responsibly to the government’s call to protect self, to protect all by taking precautions to bring down transmission of the COVID-19 virus

While staying home, practising physical distancing, usage of face masks, hand washing or sanitising & temperature checks are part of our new norm, Malaysians in the spirit of #kitajagakita have embraced TOP’s latest detergent technology innovation that is proven to remove 99.9% of viruses including the SARS-CoV-2 virus that causes COVID-19 & Influenza A[1]

Social media posts with the hashtag (#TOPcaresforYOU #TOPsayangisemua #TOPneversettles) have inundated feeds as people who have headed back to work, to school & out of their homes share their spin on the new norm by laundering with TOP’s anti-virus detergent to protect those who are staying home

TOP, the No 1[2] detergent brand in Total Malaysia, introduced TOP Advanced Micro-Clean Tech™ as a direct response to consumer insights on concerns that the deadly virus could still cling on to laundered clothes, posing a risk to their loved ones. TOP Advanced Micro-Clean Tech can remove 99.9% of viruses, not just bacteria

TOP Advanced Micro-Clean Tech with Lion Japan’s Anti-Microbial Tech deploys next generation detergent technology that effectively removes 99.9% of harmful viruses (SARS-CoV-2, commonly known as COVID-19 & Influenza A) & bacteria1. This specially curated multi-tech formulation works immediately upon contact by locking the viruses & bacteria, then removing them off clothes with one powerful wash

TOP’s Advanced Micro-Clean Tech builds on the strength of existing formulation that comes with all the functionality that TOP is famed for including its anti-sebum, anti-malodour, anti-mite dust, added with the assurance that it removes 99.9% of harmful viruses & bacteria for optimum protection that cleans deeply by penetrating into each fibre core to dislodge trapped invisible stains such as dirt, sebum & sweat, preventing them from redepositing onto laundry, keeping it really clean every time. Your clothes will smell fresher for longer & remain hygienically clean

TOP Advanced Micro-Clean Tech with Anti-Microbial Tech is launched just in time as those who head out desire the peace-of-mind that they have taken steps to reduce the risks of inadvertently spreading the virus to their loved ones & community

According to Southern Lion Sdn Bhd, Senior General Manager, Ms Carmen Foo, Malaysian consumers have wisely selected TOP Advanced Micro-Clean Tech for its 99.9% anti-virus removal functionality, that can remove the COVID-19 virus from fabrics, a responsible choice for themselves, their families & their community. This formulation has been tested via independent lab in Japan & is proven to effectively remove up to 99.9% of virus especially COVID-19 & Influenza A

“Even before the pandemic, Lion Corporation of Japan had been researching anti-virus detergent technology to give our users a more hygienically lifestyle. We introduced this innovative & essential detergent technology to Malaysia only after exhaustive formula development to ensure it works against viruses & the SARS-CoV-2 virus in particular. Malaysians appreciated our innovative product offering as it is relevant to our new normal & gives them greater peace of mind. For TOP, we are glad to do our part as part of #kitajagakita by providing this innovative detergent range.”

“Consumers’ trust & confidence have propelled TOP to be the number one detergent brand in Malaysia for many years. Our thanks to them is through our commitment to continuously innovate based on consumer insights with the objective of making their lives & lifestyles better & more hygienically clean,” Ms Foo explained

“We are proud to be empowering Malaysians from the community level to be aware & to care through TOP’s breakthrough innovation. Each of us can play an important part by taking small steps such as using face masks, sanitising hands & washing our clothes with a detergent that can remove the virus.”

“Since I have been back at work, I have been worried that I may have brought the virus back with me on my clothes as my mother lives with us. We need to be careful. When I saw that TOP could remove 99.9% of viruses including COVID-19, I got it immediately for my family. Our routine when we get home is to remove used clothes, put them in a laundry basket with a close-fitting cover & have a shower. We do laundry every evening to reduce the risk of transmission. I feel happy to use TOP because it can remove 99.9% of viruses,” said Wenny Soong, a hairstylist & mother of two

Muhammad Syahidee, a delivery driver felt it was his responsibility to use a detergent that could remove 99.9% of viruses & bacteria as his effort to reduce the risk of transmission

“Before the pandemic I didn’t know the difference between virus & bacteria. I was anxious as I may inadvertently spread the disease to my family, friends, customers & co-workers as I am a frontliner. I found that TOP removes 99.9% of viruses including the COVID-19 from my clothes & this gives me assurance & peace of mind. It is the responsibility of every one of us to safeguard the health of all of us. It’s #kitajagakita. I’m extra careful about cleanliness & hygiene even more now than before. None of us should be a super-spreader,” he explained

For long time loyal TOP user, Syakirah Yusof the new TOP Advanced Micro-Clean Tech 99.9% Antivirus range is timely.

“My parents use TOP & I use TOP for many years too as their anti-malodour & anti-sebum function help tremendously for sweaty laundry that is dried indoors. I’m glad that all the functions I love about TOP detergent are still in the new detergent that removes 99.9% of viruses including those cause COVID-19. TOP really cleans deeply & well, both visible & invisible stains & I can feel it. I love the fragrance of laundry washed with TOP,” said Syakirah, a lawyer

The new TOP Advanced Micro-Clean Tech 99.9% Antivirus is in powder, liquid & low suds for your detergent preference. Consumers can reap the benefits of the existing TOP Advanced Micro-Clean Tech in their laundry, which is available in TOP Powder detergent of Super White, Super Colour, Super Hygienic, Blooming Freshness & Silky Miracle. For TOP Liquid range consumers, they can opt for its extensive range of Brilliant Clean, Colour Protect, Odour Buster, Stain Buster, Blooming Pleasures & Silky Miracle. TOP Advanced Micro-Clean Tech is also available in Super Low Suds & Super Low Suds Blooming Garden (powder) & Smart Clean Liquid in Low Suds Formula that are specially developed for front loading washing machines, for a gently efficient & effective wash. TOP detergents are available at retailers, nationwide & online via the Shopee Official Store & LazMall

To find out more please visit http://www.southernlion.com.my or call customer care line at 1800–88–0133

[1] Test conducted by independent lab in Japan.

[2] Based on Retail Index Service for Detergent category for the 12 months ending December 2020 in Total Malaysia (Copyright © 2020, The Nielsen Company (M) Sdn Bhd)

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