Tourism Malaysia Goes On “The Ultimate Malaysian Road Trip” With The Food Ranger ~ Trevor James

Minister of Tourism, Arts & Culture, Dato’ Sri Hajah Nancy Shukri has graciously presented a certificate of appreciation to international social media influencer, Trevor James, also known as The Food Ranger

This is in line with the Ministry of Tourism, Arts & Culture’s (MOTAC) effort in revitalising Malaysia’s tourism sector. MOTAC through Tourism Malaysia has collaborated with Canadian-born food vlogger Trevor James through his social media platforms, famously known as The Food Ranger. James & his wife, Xie Chuiting, moved to Malaysia in 2019 under the Malaysia My Second Home Programme. James has been filming food & travel vlogs since March 2013 & his YouTube channel has grown to have more than 4 million subscribers today

Trevor James & Xie Chuiting have developed a fondness towards Malaysia after visiting on numerous trips over the years & decided to move to Kuala Lumpur. He has since been promoting Malaysia as the best destination for travel in Asia to both his YouTube & Facebook followers of more than 13 million. Since his 1st food trip to Malaysia in 2014, James has showcased numerous attractions throughout the country & has encouraged his followers to visit for themselves & experience Malaysia’s multiculturalism, gastronomy, & scenic destinations

Recently, Trevor James has produced a series of food exploration vlogs titled The Ultimate Malaysian Road Trip which are uploaded on his social media platform in Sept & Oct 2020. This programme involves destinations of traditional & popular local delicacies in the states of Pahang, Terengganu & Kelantan. In this collaboration, James has uploaded a series of food vlogs featuring the Malaysia Truly Asia logo, the international campaign for promoting destinations in Malaysia

In the series, James travelled from Kuala Lumpur to Kelantan by road for a purely food-based journey, bringing viewers along to many unique locations and restaurants around Pahang, Terengganu & Kelantan. Some highlights from the trip were Ikan Patin Tempoyak in Temerloh, Ikan Bakar Petai in Kuantan, White Laksam in the beautiful Kampung Jambu Bongkok in Terengganu, Ikan Celup Tepung, Ketupat Sotong, Satar, Nasi Kerabu, Nasi Dagang, Akok & many more

For the preview of The Ultimate Malaysian Road Trip series, do enjoy below,

Through this collaboration, the total value of publicity/ reach exposure received by Tourism Malaysia on The Food Ranger’s FB page is 128 million views & 262 million impressions, as well as 5 million views for 7 videos on The Food Ranger’s YouTube channel

Dato’ Sri Hajah Nancy Shukri hopes that such collaborations will continue & more international influencers in Malaysia will be recognised. “In this era of digitalisation & social media, we hope that more international influencers will come over, like what Trevor has done, to help promote the Malaysian tourism industry. We also hope that Trevor’s work is the beginning of similar joint efforts & will open doors to more collaborations in the future.”