Visit Malaysia Year 2020 Soars to The Skies with Firefly Airlines

Firefly Airlines together with Tourism Malaysia celebrated the launch of Visit Malaysia Year (VMY) 2020 Discovery livery today at RAC, Skypark Subang by the Minister of Tourism, Arts and Culture YB. Datuk Mohamaddin bin Ketapi, Dato ‘Dr. Noor Zari Hamat, MOTAC Secretary-General, Datuk Musa Yusof, Director general Tourism Malaysia & Firefly CEO Philip See

The year-long Visit Malaysia Year 2020 campaign involves the showcase of VMY 2020 logo on all aircraft exteriors & various state’s tourism products in the interior overhead compartments & meal tray of several aircrafts. The aesthetic artwork for this campaign is expected to provide visibility of VMY 2020 & promote Malaysia to the domestic & ASEAN market

According to Datuk Musa Yusof, the campaign is also one of Tourism Malaysia’s Quick Win programs & strategies to address the Covid-19 outbreak. “It is hoped that through the policies & programs of the government, coupled with private sector initiatives & offers, it will be supported at the consumer level,” he said, adding that Malaysians can use this benefit to travel locally

The interior of the aircrafts has a vibrant look & feel with images of food, culture, beaches, ecotourism, art & atmosphere. There are many hidden attractions that are worth discovering & re-discovering in Malaysia, plus with the various affordable travel packages, it gives an opportunity to individuals from all walks of life with various budget to explore & appreciate Malaysia better

In conjunction with this momentous launch, Firefly is offering an exciting Discovery Langkawi, 3D2N package from as low as RM211 per pax till 21 Feb 2020. This package which includes hotel & flight is a must grab as those who use the promo code FREE1N is entitled to a free 1-night stay at the hotel. Following this ultimate package, Firefly has decked up another 2 packages themed ‘Chill-Out & Retreats’ & ‘Family Adventure Awaits’ with free island-hopping tours & tickets to Crocodile Adventureland. Simultaneously, there is another 30% off promotion offered to all domestic destinations till 23 Feb 2020. More packages will be rolled out to other Firefly domestic destinations e.g. Penang, Johor Bahru, Kuantan, Kota Bharu, Alor Setar, Kuala Terengganu & Subang throughout the year 2020

Booking Period: 17 to 21 Feb 2020
Travel Period: 17 Feb to 30 Jun 2020

“We are pleased to be part of another milestone in the tourism industry, specifically with regards to Visit Malaysia Year 2020. The convenience one gets at Subang airport is like no other. It only takes approximately about 15 mins from the check-in counter to the security check area & into the departure hall. With Kuala Lumpur & many other attractions just a few kilometers away with affordable transportation, it is indeed an idle airport to land & start your journey with no hassle. Moreover, domestic travel is the new way of travel as many millennials & foodies prefer travelling locally to experience our national culture & diverse cuisine. We trust that with this launch, it will certainly help fulfil the government’s agenda to stimulate growth in tourist visits through tourism”, said Firefly CEO, Philip See

The visuals focus on Firefly’s direction for 2020, Firefly Discovery which consists of 6 pillars. Firefly wants every passenger to experience every sense that a human has to enjoy the journey and make it well worth. See It connects to places, things & people, Hear It connects to local entertainment, what’s in, what’s happening & what’s new, Sense It ropes to the beach, food, garden, park, arts & atmosphere, Feel It binds to the journey, enjoyment, satisfaction & fulfilment, Touch It links to arts, batik, shopping items, museums & Taste It chains to local food & beverage

Firefly Branding Manager, Khoo Sian Chun said “The inspiration behind Firefly’s Discovery campaign is speed, energy, curiosity & adventure. While Tourism Malaysia’s VM2020 evokes friendliness, colour, beauty & nature, to reflect the country’s diverse local culture. When putting together the different logos & elements, we have to ensure that it conveys the same message, that is, to discover the undiscovered of Malaysia.”

He added that colour is an important element in the livery’s design, which incorporates warm shades of red and orange to represent Firefly’s Discovery & cool tomes of blue & green for VM2020. These colours were selected to create a visually balanced look & feel, as well as to create a strong brand connection & image recall for passengers

#FlyFirefly #FireflyAirlines #FireflyDiscovery #LangkawiDiscovery #LocalGems #DomesticTravels

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