vivo Announces Comprehensive Developer Platform Upgrades at
VDC 2020

vivo recently showcased the spectacular overseas performance of V-Appstore & revealed a variety of upcoming enhancements to the global vivo Developers Platform ecosystem at the vivo Developers Conference, which was held in Shenzhen last Nov 2020

These announcements reflect the smartphone brand’s stellar achievements across international markets & the innovative efforts made to facilitate more effective collaboration with application developers, allowing vivo to provide the ultimate smartphone experience to consumers by being the bridge between users & the digital world

Having maintained remarkable business growth momentum in overseas markets despite global economic turbulence inflicted by the pandemic, vivo currently ranks among the top-five mobile phone manufacturers worldwide according to the Canalys Global Smartphone Market Q3 2020 Report & also commands leading smartphone market share in Indonesia & Thailand according to IDC & Counterpoint Q2 2020 data. vivo also recently announced its newfound status as the official partner of UEFA EURO 2020 & 2024 in lieu of additional market entries into six more countries in Europe

Owing to the in-depth collaborative relationships formed with a multitude of ecosystem partners at home & abroad, vivo has established distribution channels across South-East Asia & Europe in more than 50 countries, combining for over 130 million overseas vivo device user accounts. Simultaneously, users of the international V-Appstore have exceeded 100 million registered accounts & attained 5.8 billion cumulative online downloads. “As early as 2014, vivo held a brand launch press conference in Thailand to announce our entry into overseas markets. The numbers we have listed can give you all an impression of the scale of our operations. Six years later, vivo has successfully transformed from a Chinese brand into a globalized brand,” said Jia Liu, vivo Overseas Managing Director of Internet Business Operations, at the event

Since establishing its roots in global markets, vivo has deployed overseas versions of the V-Appstore to be localized & operated in their respective countries to maximize user compatibility. Overseas V-Appstore user demographics mainly revolve around students, professionals, civil servants & other high-value smartphone users. In the years since, vivo has built long-standing cooperation with head developers internationally to optimize their products & services within the vivo ecosystem

Promotional activities through the overseas V-Appstore have been known to reach a record high of 50,000 purchase conversions in a single day; short video creation & sharing platform “Likee” saw a 10x download surge

To complement the steady upward trajectory of ongoing global expansion, vivo is striving to create a more comprehensive, efficient, adaptable & distinct one-stop service platform for all domestic & overseas developers, allowing them to reach millions of high-quality users. At the event, Liangyi Ma, Director of vivo Overseas Internet Product Center, emphasized this approach & expressed that vivo hopes to be a dynamic partner for developers by empowering their accessibility to culminate in a win-win collaborative relationship that will optimize holistic user experience globally.

To achieve this, vivo has streamlined many facets of the collaborative developer ecosystem by investing more resources across the board & condensing the entire process. The V-Star program is a free-featuring functionality for developers to receive free exposure in the V-Appstore. Considering new and existing user retention rates can soar due to vivo promotion activities, this program intends to reward developers for their efforts by shortlisting the most relevant or innovative products.

Designated V-Appstore specialists are available for one-on-one consultations with developers to ensure their propositions are executed to the highest standard. A new customer service system has been set up to provide application digital data analytics reports to developers regularly, along with a variety of other assessment services. Meanwhile, the time limit to solve developer issues was decreased to a 30-minute feedback rate & the average rate of developer application approval was sped up 70%, allowing the quickest application launch timeframe to last only a minimum of 48 hours. To meet the different marketing needs of developers, a suite of customizable promotional activities such as lucky draws, guessing contests & coupons are also in the pipeline. vivo values consumer-oriented innovation & encourages developers to share any interesting ideas

Going forward, vivo Overseas Application Ecology will explore further enhancements across three dimensions. The functions & experience of overseas distribution services, the enrichment of product lines & operation capabilities & the increasing empowerment of developers will generate additional growth together with ecosystem partners for a win-win future.

At the event, vivo also delivered its latest update & strategy on application services, mobile games, business partnership, open technology development & IoT ecosystem

For more information about vivo Malaysia, kindly visit official FB Page & website

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