vivo creates beautiful moments in the opening ceremony of UEFA EURO 2020™

After a long-awaited kick off to UEFA EURO 2020™, fans around the world tuned into the opening ceremony @ 11 June, presented by vivo. Bringing to life the brand’s passion for making the beautiful moments in life even more magical, the showstopper of a performance included a collaboration between three great artists, Martin Garrix, Bono & The Edge, leading to a virtual performance that allowed fans across Europe & the world to feel closer to the tournament

Surrounding the tournament, vivo debuted its “To Beautiful Moments” campaign — a platform that encourages & enables fans to be in the moment, whether virtually connecting with friends & family or reveling in the magic of the live experience

Check out these beautiful moments from the opening ceremony:

Speaking following the opening ceremony, Spark Ni, senior vice president & CMO of vivo, said: “Along with football fans around the world, we’ve been eagerly awaiting the kick-off of the tournament. We are honored to have partnered with UEFA to present the opening ceremony & excited to help connect fans around the world & be in the moment for the beautiful game. We look forward to capturing, sharing, & celebrating more together as the tournament unfolds.”

For those looking to get even closer to the action, vivo recently launched a #vivoSuperTime initiative calling on fans to share their chants, cheers & applause for the opportunity to be featured in the UEFA EURO 2020™ closing ceremony presented by vivo. Fans who submit their videos & photos with the #vivoSuperTime hashtag on social media may be featured in an outstanding virtual display during the broadcast of the UEFA EURO 2020™ closing ceremony taking place on July 11. Whether capturing & sharing the perfect fan selfies or energetic videos of cheers & applause, the ask is simple: Upload a photo or a video with the #vivoSuperTime hashtag to show your support for EURO 2020 & your favorite national team & players

To learn more about the “To Beautiful Moments” campaign & vivo’s activations around UEFA EURO 2020™, visit https://www.vivo.com/en/activity/euro2020

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