vivo officially launches VISION+ Mobile PhotoAwards 2021

vivo partners with National Geographic to host professional mobile photography competition

vivo officially launched the VISION+ Mobile PhotoAwards 2021 on 7 June (hereafter referred to as VISION+ Mobile PhotoAwards), in partnership with National Geographic & announced the opening of all registration channels. As a pioneer & innovator in mobile imaging, vivo is working with well-known industry partners in countries around the world — including ZEISS & National Geographic — to develop a mobile imaging ecosystem through the VISION+ Project. This initiative aims to encourage the joint creation of images, public education & the exploration of aesthetics. vivo’s ultimate goal is to encourage more users to embrace the joys of creativity & to accelerate the development & recognition of mobile imaging

The VISION+ Mobile PhotoAwards is an important part of the overall VISION+ Project, aimed at promoting mobile photography. The competition will serve as a platform for global conversations surrounding mobile photography & encourage participation from professionals, enthusiasts & mobile phone users

“This year marks the second edition of the VISION+ Mobile PhotoAwards. Through the competition, vivo aims to drive innovation in imaging technology while allowing more people around the world to enjoy using technology to create eye-catching content,” said Spark Ni senior vice president & CMO of vivo. “This is vivo’s user-centric vision & cultural responsibility as a technology brand — we will make professional & enjoyable imaging technologies widely available so that more people can enjoy the joys of creativity.”

vivo is partnering again with National Geographic to spark a boom in mobile photography

As a key part of the VISION+ Project, the VISION+ Mobile PhotoAwards was first launched in 2020 by vivo & National Geographic. The competition received more than 135K mobile photography submissions & presented 38 awards to finalists from 9 countries & regions including China, the United Kingdom, France, Spain & Russia. Creators from many different backgrounds & cultures submitted a rich tapestry of works, showing the diversity & vibrancy of life around the world, including lively portraits, quaint folk life & magnificent landscapes

VISION+ Mobile PhotoAwards 2021: Promotion Posters, Shot on vivo X60 Pro+ by Martin Parr
VISION+ Mobile PhotoAwards 2021: Promotion Posters, Shot on vivo X60 Pro+ by Xiao Quan

In response to a wealth of rich, creative content & enthusiastic feedback from the public, vivo & National Geographic have once again come together to officially launch the VISION+ Mobile PhotoAwards 2021

A professional & authoritative mobile photography competition

This year, the VISION+ Mobile PhotoAwards features an incredibly authoritative & professional judging panel, including six internationally acclaimed photography experts & academics from diverse disciplines. They include Martin Parr, Documentary Photographer; Jonas Bendiksen, Documentary Photographer; Xiao Quan, Portrait Photographer; Laura Serani, Curator, Les Rencontres d’Arles; Bertram Hoenlinger, Photography Expert, ZEISS & Michael George, Photo Consultant, National Geographic. The judging panel will evaluate photography entries from their respective professional viewpoints & offer comments & guidance to help talented creators better express themselves through mobile photography

VISION+ Mobile PhotoAwards 2021: Judging Panel

Aside from an updated lineup of judges, this year’s VISION+ Mobile PhotoAwards will introduce more categories across three groups, including the Open Group, Youth Group & a new Professional Group. vivo encourages smartphone users to identify the categories they are most passionate about & show off their creativity

The Professional Group includes 3 categories: News, Creative & Documentary Projects, encouraging professional photographers to interpret & express their feelings on modern culture, social trends & the defining moments of the year. The Open & Youth Groups emphasize the beauty of daily life, human emotions & memories. The Open Group includes 6 categories: Portraits, Night, Sports, Nature, Life & Places. The Youth Group is a Special Feature that focuses on the subject of Surroundings

The competition will feature 33 awards across all categories & winners will receive awards & creative support from vivo. Apart from general awards such as cash prizes, smartphones & certificates, vivo will also collaborate with industry partners to provide winners with opportunities in commercial photography, urban outdoor exhibitions & the publication of photographic works. vivo’s goal is to empower the long-term development of winners & aid in the discovery & appreciation of exceptional mobile photography

Anyone can be a creator with human-centric, professional photography capabilities

Smartphones are making photographs easier to capture than ever before. vivo, as a pioneer in mobile photography innovation, is continuously analyzing & responding to the changing needs of its 400 million users worldwide. vivo has collaborated with ZEISS, our global imaging strategic partner, in pursuit of this goal. By combining vivo’s understanding of its users with ZEISS’s expertise in optics, we are enhancing the mobile imaging experience for the general public, including replicating the Biotar portrait style on the vivo X60 series. Moving forward, vivo & ZEISS will continue to strengthen joint research & development efforts to launch even more intuitive & easy-to-use imaging functions, helping people everywhere to capture life’s precious moments

It is vivo’s firm belief that the defining photographs of an era should not be created by a single group, but by users around the world & from all walks of life. While solidifying our strengths in professional imaging, vivo also hopes to invite more people to join us in using their phones to capture human-centric photos full of warmth, energy & meaning. Let’s all join hands to celebrate the joy of humanity through powerful images & help more people enjoy the creative process in an era when anyone can be a creator

Please visit the official website of the VISION+ Mobile PhotoAwards for more information: visionplus.vivo.com

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