vivo partners Malaysian TV personality Gan Jiang Han to share on the vivo x ZEISS partnership
vivo recently unveiled its latest video slot with Malaysian TV personality Gan Jiang Han, who shared insights about vivo’s strategic collaboration with ZEISS & the company’s continued plans to create a range of devices that meet, & ultimately exceed, the market’s demand for impressive cameras embedded into smartphones
In the 2-minute clip, Gan divulged about the importance of a high definition camera in this present age, to deliver photos that are not only breath-taking but meaningful, referencing how ZEISS lenses were used when mankind took its first step on the moon & was even used to shoot Lord of the Rings, an icon in the history of film
The video marks the 2nd time that Gan has partnered with vivo in a video collaboration, with the 1st being a short clip shot on the vivo X50 Series. Through its latest video with Gan, vivo hopes to inspire Malaysians to take the next step & confidently enter into a new world of redefining photography
The vivo X60 series which was recently launched on 22 March 2021, is the 1st of the flagship series to integrate the ZEISS Co-Engineered Imaging System, which brings with it the ZEISS Imaging quality & makes the X60’s photography function more powerful, while adding the signature ZEISS look to images
Mike Xu, vivo’s Chief Executive Officer said, “vivo’s ethos has always been about delivering the joy of humanity with professional images & it is especially vital during these times to enable users to capture memories & moments in outstanding clarity. ZEISS is the leading industry expert in optics & opto-electronics & vivo has partnered them to develop a vivo ZEISS co-engineered imaging system which sports the ZEISS-branded quad-camera setup that delivers moving images & allows one to capture joy even in the most trying of times.”
Featuring a 48MP main camera, a 13MP Professional Portrait Lens & 13MP Super Wide-Angle Lens, the X60’s camera setup is revolutionary & allows users to bid goodbye to blurry photos once & for all
Among one of the hallmarks of the vivo X60 Series is its ZEISS Biotar Portrait Style which is the first of its kind for vivo smartphones & includes the legendary central resolution & the only rotational bokeh of Biotar. Aspiring photographers will enjoy the progressive bokeh simulation enabled by the Biotar Portrait lens which gives images character through its signature flair effect.
The vivo X60 Series enables budding artistes the chance to unleash their creativity with minimal effort & no guidance necessary whatsoever. Through the Pro Portrait Lens, users can see through the “eyes” of the vivo X60, which now has the equivalent focal length of 50mm & sees the way a human eye does! This signature quality allows users the opportunity to create joyful, lasting moments that does not compromise on precision
For videographers, the Gimbal Stabilization 2.0 feature is a complete game-changer. As showcased through “The Incident”, a short film shot entirely on the vivo X60 Pro, the device is perfectly capable of capturing movement & steadying it through the innovation behind the 2nd-gen micro-head stabilizer. It combines an enhanced OIS with EIS to realise the rotation between the X/Y-axis as well as Z-axis rotation for all-round stability
“The Incident” was brought to life with these key features alongside the Extreme Night Vision 2.0 feature which allowed for the filming of the short film’s key scenes at night & in low-light conditions. Thanks to its AI high-precision noise reduction algorithm, the overall brightness of shots were enhanced with better details in the shadows, while keeping grain & noise to the minimum
While vivo & ZEISS were established on separate parts of the hemisphere, the shared work ethics from both regions makes the vivo-ZEISS partnership an ideal one in terms of vision & culture. Both brands possess the ultimate desire to continue developing breakthrough devices in mobile imaging technology, even in the years to come
“We seek to provide our customers with technological solutions that are revolutionary through deep customer insights. Through this strategic partnership with ZEISS, the industry expert in mobile imaging, we hope to elevate our smartphones & take them to the next level by integrating impressive mobile imaging capabilities. Moving forward, we will continue to leverage on our respective fields of expertise to continue creating innovative solutions for our customers,” concluded Xu.