vivo & UEFA call on fans to create, capture & share the beautiful moments of UEFA EURO 2020™

The brand is kicking off a new #vivoSuperTime social activation that will channel fans’ energy into the excitement of the tournament’s closing ceremony

As football fans have eagerly awaited the return of UEFA EURO 2020™ kicking off on 11 June 2021, vivo wants to help fans create, capture & share the beautiful moments surrounding the tournament. Launching today, the brand has introduced a #vivoSuperTime social activation with the support of football star Michael Owen, calling on fans to share their chants, cheers & applause for the opportunity to be featured in the UEFA EURO 2020™ closing ceremony presented by vivo

Bringing People Together Through the Love of the Game

“The virtues of football, in how it brings people together all across the world, from different backgrounds, from different teams, all in the name of sportsmanship, is what makes it a truly beautiful game,” said Michael Owen, UEFA EURO 2020 ambassador

“While the experience will be different this year, I am excited to be teaming up with vivo to encourage & enable fans to be in the moment & bring their energy & passion into one of the most beautiful moments of the tournament.”

Fans who submit their videos & photos with #vivoSuperTime hashtag on social media may be featured in an outstanding virtual display during the broadcast of the UEFA EURO 2020™ closing ceremony taking place on 11 July. Whether capturing & sharing the perfect fan selfies or energetic videos of cheers & applause, the ask is simple: Upload a photo or a video with the #vivoSuperTime hashtag to show your support for EURO 2020 & your favourite national team & players

Let the world see your passion! Cheer now! During the closing ceremony, which will be a combination of live-action & augmented-reality, fan videos will be integrated into an engaging visual spectacle & broadcast live for viewers at home

“Football is back & the game has never been more eager for fans’ dedication, passion & presence. vivo is calling all football fans to rally once again to celebrate this beautiful moment & we’re thrilled to be able to bring fans’ love for the beautiful game into the event with the help of technology,” said Spark Ni, senior vice president & CMO of vivo

The #vivoSuperTime initiative is part of the brand’s “To Beautiful Moments” campaign surrounding this year’s tournament, bringing to life vivo’s passion for making every moment more magical for its users. To learn more about the “To Beautiful Moments” campaign & vivo’s activations around UEFA EURO 2020™, visit https://www.vivo.com/en/activity/euro2020

More Local, More Global: vivo’s Footsteps & Impact Across the World

Through its partnership with UEFA, vivo looks to connect with & expand its widening global user-base, currently over 400 million-strong, among European consumers. vivo became the first-ever presenting partner of the UEFA EURO 2020™ opening & closing ceremonies, aiming to create a memorable & beautiful moments for surrounding this exciting event

Since announcing its official entry into European markets in October 2020, vivo has steadily expanded its presence across the continent. Following its entry into the Romanian & Czech markets in Feb of this year, vivo plans to double its presence to more than 12 markets across Europe in 2021

Currently at the European headquarters in Dusseldorf, Germany, vivo boasts a seasoned team with local insights from 16 countries. “The team’s diverse background is in line with vivo’s ’More Local, More Global’ international business strategy”, said Denny Deng, Vice President & President of European Business at vivo

“vivo is dedicated to understanding local needs & is well-adapted to the specific needs of local partners & users in order to earn the trust of users in European markets.”

vivo’s footsteps have brought the company far beyond Europe since its first foray into international markets in 2014. vivo offers quality products & services in more than 40 countries & regions & is committed to integrating with local cultures & adopting local management practices & services. While continuing its global expansion, vivo will continue to adhere to design-driven, user-oriented development. The company aims to continue providing cutting-edge technologies, products & services for even more users in the years to come

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