vivo & ZEISS Enter Global Partnership for Mobile Imaging

- Under the strategic collaboration, vivo & ZEISS will co-engineer an imaging system for vivo’s premium smartphones, starting with the upcoming vivo X60 series

The companies have unveiled plans to establish a joint R&D program, vivo ZEISS Imaging Lab & will launch a “vivo ZEISS Master Photography” campaign

Today vivo & ZEISS announced a long-term strategic partnership to jointly promote & develop breakthrough innovations in mobile imaging technology. The 1st “vivo ZEISS co-engineered imaging system” will be featured in the vivo X60 series

As part of the collaboration agreement, vivo & Zeiss will establish the vivo ZEISS Imaging Lab, a joint R&D program to innovate mobile imaging technology for vivo’s flagship smartphones. The strategic, multi-faceted collaboration is designed to allow vivo, 1 of the largest global smartphone makers with deep consumer insight & integrated imaging capabilities & ZEISS, a global leader in optics & opto-electronics & a pioneer in the field of professional & mobile imaging, to build on each other’s strengths & advance mobile photography technology

In addition to the joint R&D program, the companies will launch the “vivo ZEISS Master Photography” campaign to promote the vivo ZEISS co-engineered imaging system & to inspire users to enjoy their creativity with vivo’s flagship smartphones

vivo & ZEISS announced a long-term strategic partnership to jointly promote & develop breakthrough innovations in mobile imaging technology

“Through the partnership, ZEISS imaging technology will be enjoyed by much more consumers. Based on the synergy & complementarity of optical expertise and new digital technologies, vivo & ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging, enable more creativity, so as to support the long-term & healthy development of the entire industry,” said Spark Ni, Senior Vice President & CMO of vivo

“The partnership between vivo and ZEISS is all about mobile imaging,” said Joerg Schmitz, Head of ZEISS Consumer Products. “The breadth of ZEISS’s decades-long expertise with optical technologies & imaging will enable vivo to enhance the imaging performance of its flagship smartphones.”

In the past 25 years, vivo has gained a deep understanding of consumers’ differentiated needs through comprehensive research. With constant consumer insight-driven R&D and innovation efforts, vivo has developed generations of mobile products favored & trusted by consumers. In the era of smartphone photography, vivo has anticipated the strong demands of global consumers for mobile imaging innovations. As a result, vivo considers imaging innovation to be one of the most important areas for serving consumers’ needs in the long term. To date, vivo has established image R&D centers globally employing more than 700 R&D staff

vivo and ZEISS share the same goals, with an allied focus on premium technology and cutting-edge design. This exemplary mutual compatibility will pave the way for breakthrough innovations, defining a solid foundation which will shape this ongoing strategic global imaging partnership

Collaboration between vivo & ZEISS is a milestone case for future mobile imaging. Both parties will work together to facilitate mobile imaging focused on complementary capabilities. On the one hand, ZEISS’ optical technologies & expertise would significantly improve the optical performance of mobile imaging, taking mobile optical imaging of vivo’s flagship smartphones to a new level. On the other hand, vivo, with 380 million users worldwide, has a strong understanding of consumer preferences in mobile imaging. With joint development & co-engineering of optical components with ZEISS, combined with vivo’s integrated imaging capabilities, vivo will provide consumers worldwide with a more appealing, easier-to-use & more professional mobile photography experience

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