vivo’s driving factor in the competitive Malaysian smartphone market

· vivo earns accolade of “Top Smartphone Vendor in Malaysia” for Q2 & Q4 of 2020

· Highly-anticipated launch of the vivo V21 5G Exclusive Edition displays vivo’s innovative foresight in the smartphone industry

Within the nation’s competitive smartphone industry, vivo Malaysia has carved its name as 1 of the brands to witness a steady & consistent growth. Marking its continuous commitment towards its customers, the brand has earned its most recent title as “Top Smartphone Vendor in Malaysia” for Q2 & Q4 of 2020. Growing from strength to strength, the brand recorded an impressive 25% shipment share and 21% market share in Malaysia during Q4 2020, according to the Canalys report

As the brand celebrates its 7th year in local shores, celebrity entrepreneur, Jeff Chan took the opportunity to host a candid fireside chat with vivo Malaysia’s Chief Executive Officer (CEO), Mike Xu & vivo’s Senior Marketing Director, Southeast Asia Business, Brandon Lim, to find out more about what makes up vivo’s winning factor

Through the 3-part video series, Jeff sought to uncover valuable insights into vivo’s journey in Malaysia & how it stays ahead of the curve, by engineering innovative devices that meets consumers’ demands & beyond

Focus on caring for its employees

Mike emphasized on how vivo continues to prioritise & empower its staff & candidly divulged the one factor he looks for in every candidate. He shared how a love for the brand is a key criteria for each & every one of its employees & this marks the basis of how vivo builds its workforce. The vivo Malaysia team has grown from a humble nine employees & with more than 5K dealers all across Malaysia, now serves an estimated 2 million users per annum in the local market

“At vivo, we are thankful to have not only the trust of our customers, but the support of our employees, partners & dealers as well. Through this, vivo constantly strives to deliver products which are authentic, of good quality & are user-friendly to meet our customers’ needs,” said Mike

Jeff Chan (L), pictured with vivo Chief Executive Officer, Mike Xu (R)

Customer-1st mindset

vivo’s prime ethos is to deliver products & services that cater to its customers’ needs, be it a smartphone with impressive photography capabilities to capture life’s best moments, or one which is innovative & ahead of its curve

“It is vivo’s belief that technology should not be complicated & should serve as a tool to help our customers lead a better life, which encapsulates our brand promise, “Joy of Humanity”. One way that vivo stays competitive as a brand as well, is to continuously be relevant. As we listen to what our customers want, including their pain points & aspirations in life, we are better able to design a product that helps them to achieve their desired outcome,” said Brandon

Jeff Chan (L), sharing a candid moment with vivo Senior Marketing Director of Southeast Asia Business, Brandon Lim (R)

Innovation at its core

Enabling Malaysians to be among the first in the country to enjoy 5G at their fingertips when it becomes a reality in local shores, the upcoming vivo V21 5G Exclusive Edition ensures a smoother, more efficient & more powerful connectivity experience for browsing & mobile entertainment through vivo’s innovative 5G technology. The device is ideal for users who demand a future-proof smartphone which also reflects vivo’s major strides in industry-leading research & development in the 5G technology

As of February 2021, vivo has applied over 2K 5G invention patents & submitted over 5K 5G proposals to the telecommunications standard development organizations of the 3rd Generation Partnership Project (3GPP). In the meantime, vivo has also started research & exploration of 6G, which is expected to be launched around the year 2030. More immediately, as Malaysia is now moving towards a 5G rollout & with consumers moving over to 4G/5G enabled devices, there is more room for growth & vivo is ready for this revolution as it is well-placed to support Malaysians with the next level of devices

Malaysians will soon be able to have a 1st look at a device which is sure to partner them through life’s best moments, as the vivo V21 5G Exclusive Edition is set to hit local shores. The dual-mode 5G phone, combining proprietary 5G antenna technology, consumes less power but is more powerful & more stable than single-mode 5G phones. The hyper-fast 5G connectivity allows users to enjoy 4K UHD live streams & CPU-intensive games as well

The vivo V21 5G Exclusive Edition will be available in Malaysia from 27 May 2021. For more information on the new vivo V21 series, visit vivo’s official Website or check out vivo Malaysia’s FB & IG

To view the insightful 3-part video series featuring Mike Xu & Brandon Lim, visit vivo Malaysia’s FB page

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